Who we are

Champion is a Swedish brand founded in 1938 with a vision to create moments together for every household in the Nordic region. Our product range includes everything from mobile accessories and speakers to kitchen appliances, personal care, and cleaning products. Champion’s passion lies in developing products they themselves want to use, with Scandinavian design, functionality, quality, and sustainability as guiding principles.

It all started in Stockholm 1938

Olof Bengtsson had just put the finishing touches on his first self-manufactured amplifier. He was pleased with the result. The amplifier lifted the sound in just the right way. Yet he could hardly imagine that he was approaching the breakthrough of his life; the amplifier became a huge success, and success was a fact.

Plug In. Relax.

Our slogan, “Plug In. Relax.”, reflects our commitment to making everyday life easier for everyone. Whatever product in our range suits your “Plug In, Relax” moment, there is thorough work behind every single detail. From product design to customer service — everything is carefully tailored for the different occasions and situations in Scandinavian life. Discover and enjoy.

Sustainability

We believe in sustainable business practices. For Champion, this means not only how we operate our own business but also what happens before and after us in the value chain. Therefore, we carry out extensive sustainability efforts focusing on the environment, social responsibility, and ethical business practices. Read more about our sustainability work here.